WinCharge
I developed the core brand identity and visual language for WinCharge, a Brazilian fintech specializing in automated chargeback recovery.
My work centered on creating the Digital Guardian robot mascot and the "magnetic" visual metaphor, which became central to the brand's identity and communication. I also crafted the complete website content and user journey.
WinBot
the Digital GuardianWinBot is the Digital Guardian and friendly AI mascot of WinCharge. It symbolizes the brand's core values of simplicity and automation, acting as a visual representation of the powerful, 24/7 system that magnetically attracts lost chargeback funds back to the client's account.
